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Pete Gamber is an educational sales representative for Music & Arts in Rancho Cucamonga, Calif., and the former owner of Alta Loma Music. His columns discuss ways to better market, staff and run music lesson programs.
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SEPTEMBER 2003
Boost Lesson Enrollment
‘Let’s face it, teachers are musicians, often not great businesspeople. Relying on them to follow-up and follow through onlesson sign-ups is not a good idea.’
{DOWNLOAD ARTICLE}NOVEMBER 2003
Marketing to Students for Holiday Sales
‘Host a Sunday-evening sale in November just for students andtheir parents. Student-only sales are a great way to reinforce thatyour store is the only place for them to shop.’
{DOWNLOAD ARTICLE}
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