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  Pete Gamber is the owner of Alta Loma Music in Rancho Cucamonga, Calif., and a music lesson consultant. His columns discuss ways to better market, staff and run music lesson programs. |
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SEPTEMBER 2003 Boost Lesson Enrollment ‘Let’s face it, teachers are musicians, often not great businesspeople. Relying on them to follow-up and follow through onlesson sign-ups is not a good idea.’ {DOWNLOAD ARTICLE} NOVEMBER 2003Marketing to Students for Holiday Sales ‘Host a Sunday-evening sale in November just for students andtheir parents. Student-only sales are a great way to reinforce thatyour store is the only place for them to shop.’ {DOWNLOAD ARTICLE} |