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Pete Gamber is the owner of Alta Loma Music in Rancho Cucamonga, Calif., and a music lesson consultant. His columns discuss ways to better market, staff and run music lesson programs.


SEPTEMBER 2003
Boost Lesson Enrollment
‘Let’s face it, teachers are musicians, often not great businesspeople. Relying on them to follow-up and follow through onlesson sign-ups is not a good idea.’
{DOWNLOAD ARTICLE}NOVEMBER 2003
Marketing to Students for Holiday Sales
‘Host a Sunday-evening sale in November just for students andtheir parents. Student-only sales are a great way to reinforce thatyour store is the only place for them to shop.’
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