Pete Gamber is an educational sales representative for Music & Arts in Rancho Cucamonga, Calif., and the former owner of Alta Loma Music. His columns discuss ways to better market, staff and run music lesson programs.
		SEPTEMBER 2003 Boost Lesson Enrollment ‘Let’s face it, teachers are musicians, often not great businesspeople. Relying on them to follow-up and follow through onlesson sign-ups is not a good idea.’ {DOWNLOAD ARTICLE}NOVEMBER 2003 Marketing to Students for Holiday Sales ‘Host a Sunday-evening sale in November just for students andtheir parents. Student-only sales are a great way to reinforce thatyour store is the only place for them to shop.’ {DOWNLOAD ARTICLE}

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