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Greg Billings ("The Customer Whisperer") is a music industry veteran and owns Steinway Piano Gallery in Bonita Springs, Fla. His columns provide in-depth solutions for marketing and sales issues in music products dealerships.

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FEBRUARY 2012
Do You Believe in Magic?

Turning first-time customers into life long customers begins with getting them playing music with others
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MAY 2012
He's Just Not That Into You

The tale of a poorly managed vendor relationship and what you can learn from it
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JULY 2012
Be Understood

It's not what you say that matters — it's what people hear. Here's how to reach customers

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OCTOBER 2012
Turnaround Basics
Why moving my desk to the middle of the store changed everything
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NOVEMBER 2012
Are You Better Off?
It's time to ask yourself whether business is better than it was four years ago
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