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Greg Billings ("The Customer Whisperer") is a music industry veteran and owns Steinway Piano Gallery in Bonita Springs, Fla. His columns provide in-depth solutions for marketing and sales issues in music products dealerships.

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JANUARY 2010
How We Decide
Jonah Lehrer’s new book, How We Decide, helps us help customers
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FEBRUARY 2010
Apples & Ice Cream
What we can learn from the success of the Apple Store and a local gelato shop
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JUNE 2010
How Much is Too Much?
‘Too many lines kill turns, confuse staff and customers, and erode vendor relationships.’
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AUGUST 2010
Mr. Billings Goes to Washington
The customer whisperer lobbies for music education on Capitol Hill
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SEPTEMBER 2010
MI & the Health Care Crisis
Small businesses may be getting systematically squeezed out by health insurers
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NOVEMBER 2010
Got Friends, Now What?
Facebook can be a tool for enhancing relationships with customers and prospects — if it’s used correctly
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