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Greg Billings ("The Customer Whisperer") is a music industry veteran and owns Steinway Piano Gallery in Bonita Springs, Fla. His columns provide in-depth solutions for marketing and sales issues in music products dealerships.

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JANUARY 2009
The Art of Follow Up
Successful follow up is equal parts organization, persistence and a carefully crafted message
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FEBRUARY 2009
29 Ways to Cut Costs
Tried-and-true ways to cut expenses, maintain profits in a tough economy
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MAY 2009
Speaking Truth to Power
How to serve your most affluent customers
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JULY 2009
Motivating Employees in Tough Times
‘We can’t manage the entire nation’s mood, but with a little effort, we can minimize the effect of bad news on our staff.’ {DOWNLOAD ARTICLE}
SEPTEMBER 2009
Music Store Idol
Talent shows are a perfect vehicle for dealers who want to build their local reputation,
strengthen their customer relationships
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OCTOBER 2009
Recital Hall? 15 Uses
Fifteen things to do with a recital hall — even if you don’t have one
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NOVEMBER 2009
Where Do We Go From Here?
This summer, the piano industry debated the causes of its demise. Now, it’s time for action
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