Greg Billings ("The Customer Whisperer") is a music industry veteran and owns Steinway Piano Gallery in Bonita Springs, Fla. His columns provide in-depth solutions for marketing and sales issues in music products dealerships.
		JANUARY 2008 How to Greet a Client Creating ease and establishing control of the dialogue are the essentials of customer greeting {DOWNLOAD ARTICLE}FEBRUARY 2008 How to Qualify Clients Getting permission to ask a few simple questions is the key to qualifying prospects {DOWNLOAD ARTICLE}MAY 2008 Presentation: Part 1 Presentation is an opportunity to become the caring expert customers are looking for {DOWNLOAD ARTICLE} JUNE 2008 Presentation: Part 2 Apply the six keys of a dynamic demo that personalizes the product for the customer. {DOWNLOAD ARTICLE}JULY 2008 Presentation: Part 3 Confusion on the sales floor can be prevented by making choices as easy — and limited — as possible {DOWNLOAD ARTICLE} AUGUST 2008 Handling Objections Recognize objections for what they are: buying signs. They’re not a problem, they’re an opportunity. {DOWNLOAD ARTICLE}SEPTEMBER 2008 Closing a Sale Make closing a mere formality in the sales process {DOWNLOAD ARTICLE}

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