Greg Billings ("The Customer Whisperer") is a music industry veteran and owns Steinway Piano Gallery in Bonita Springs, Fla. His columns provide in-depth solutions for marketing and sales issues in music products dealerships.
JANUARY 2007
Big Guys Vs. Small Guys
Small, independent dealers may have more advantages than the larger competition
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JUNE 2007
Philanthropy as Marketing
Greg Billings on how giving back can be a retailer’s most effective promotional strategy
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AUGUST 2007
29 Reasons...
...why nobody ever went out of business
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OCTOBER 2007
The Customer Whisperer
Greg Billings discusses the ideal salesperson type and how to create it
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