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Gerson Rosenbloom is managing director of Wechter Guitars. He's former president of Medley Music and a past NAMM chairman. E-mail him at gersonmusicinc@gmail.com.
201420132012201120102009

JANUARY 2013
Deciding What to Carry
Ultimately, the only folks with the power to make your buying decisions are your customers
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FEBRUARY 2013
Play the Whole Game
Write down your plan to stimulate business during the current week, month or quarter
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JULY 2013
Giving it 110 Percent
It's human nature to take the course of least resistance, without much thought for the ultimate impact
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