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Gerson Rosenbloom is Sweetwater's vice president of strategic management, the former president of Medley Music and a past NAMM chairman. E-mail him at: gersonmusicinc@gmail.com.
20142012201120102009

FEBRUARY 2014
The Cost of Cutting Costs
When times get tough, don’t rely on cutting costs alone
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MAY 2014
Change, Or Else
Be cautious of resting on your laurels
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JUNE 2014
The Just-Hired Hump
Training new hires properly is key
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AUGUST 2014
Hobnobbing 101
Look beyond your own four walls and get involved in the industry
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OCTOBER 2014
People Who Need People
Matching or beating a price is not the primary motivator for many customers
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NOVEMBER 2014
The Eye of the Customer
Make sure you are seeing your store through your customers’ eyes
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