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Gerson Rosenbloom is Sweetwater's vice president of strategic management, the former president of Medley Music and a past NAMM chairman. E-mail him at: gersonmusicinc@gmail.com.
20132012201120102009

JANUARY 2013
Deciding What to Carry
Ultimately, the only folks with the power to make your buying decisions are your customers
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FEBRUARY 2013
Play the Whole Game
Write down your plan to stimulate business during the current week, month or quarter
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JULY 2013
Giving it 110 Percent
It's human nature to take the course of least resistance, without much thought for the ultimate impact
{DOWNLOAD ARTICLE}OCTOBER 2013
Fly Like The Eagles
“Do you have a clear, concise vision of what you want your business to be?"
{DOWNLOAD ARTICLE}NOVEMBER 2013
Going? Or… Gone?
The decision to skip a NAMM Show… pennywise and dollar foolish?
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