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  Gerson Rosenbloom is managing director of Wechter Guitars. He's former president of Medley Music and a past NAMM chairman. E-mail him at gersonmusicinc@gmail.com. |
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| JANUARY 2013 Deciding What to Carry Ultimately, the only folks with the power to make your buying decisions are your customers {DOWNLOAD ARTICLE} {READ ARTICLE} FEBRUARY 2013Play the Whole Game Write down your plan to stimulate business during the current week, month or quarter {DOWNLOAD ARTICLE} |