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Gerson Rosenbloom is managing director of Wechter Guitars. He's former president of Medley Music and a past NAMM chairman. E-mail him at gersonmusicinc@gmail.com.
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JANUARY 2012
Inventory Isn't Wine
Don't let your business suffer by fixating on slow-moving inventory
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Inventory Isn't Wine, II
Address the issue of slow moving inventory right off the bat
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MAY 2012

Talk The Talk
Tell a product's story, and use brands less traveled
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JUNE 2012
Secure Your Store
How to prevent the most common types of theft
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JULY 2012
Sales Aerobics

Make employee sales training part of your daily routine
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AUGUST 2012
Learn From the Best
Rosenbloom sits down with Chuck Surack, founder and president of Sweetwater Sound
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SEPTEMBER 2012
Go Shopping for Ideas
Your competition can be your best source of new ideas
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OCTOBER 2012
Start Your Day Running
'Your customers are like gold. Keeping them waiting is a mortal sin.'
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NOVEMBER 2012
You're Always Open
'There's a lot of business that can be generated outside of the physical confines of your store.'
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