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Gerson Rosenbloom is managing director of Wechter Guitars. He's former president of Medley Music and a past NAMM chairman. E-mail him at gersonmusicinc@gmail.com.
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JANUARY 2011
Surviving the Downturn
In order to manage inventory when business is slow, follow these three steps
{DOWNLOAD ARTICLE}FEBRUARY 2011
Excuses are Costly
'Putting off cash-producing decisions causes bad things to get worse.'
{DOWNLOAD ARTICLE} {READ ARTICLE}MAY 2011
The Next Big Thing
Don't wait around for the next cash cow. Create your own star categories
{DOWNLOAD ARTICLE}JUNE 2011
Keeping Clients Happy
The way difficult situations are addressed often defines how we're perceived by customers
{DOWNLOAD ARTICLE}
JULY 2011
Phone Handling 101
Basic telephone etiquette goes a long way
{DOWNLOAD ARTICLE}AUGUST 2011
The Best Salespeople
Staying in the moment and never giving up on a sale can yield big results
{DOWNLOAD ARTICLE} SEPTEMBER 2011
Promoting a Company
Don't forget your online presence when promoting your music products dealership
{DOWNLOAD ARTICLE}NOVEMBER 2011
Add-ons on Steroids
Think big when it comes to add-ons
{DOWNLOAD ARTICLE} {READ ARTICLE}
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