Gerson Rosenbloom is managing director of Wechter Guitars. He's former president of Medley Music and a past NAMM chairman. E-mail him at gersonmusicinc@gmail.com.
		JANUARY 2010 Get on the Training Train Training without a commitment to excellence is time wasted {DOWNLOAD ARTICLE}FEBRUARY 2010 What’s Your Business Worth ‘Have you saved a family from financial ruin because you provided an employee with health insurance?’ {DOWNLOAD ARTICLE}MAY 2010 Your Friend, Social Media Social media transforms you from the seller into the customer’s personal source for advice {DOWNLOAD ARTICLE}JUNE 2010 Matriarchs of Music For all they do behind the scenes, music industry moms deserve some time in the spotlight {DOWNLOAD ARTICLE} SEPTEMBER 2010 Customers for Life? ‘Seventy-five percent of my top 200 customers hadn’t made a significant purchase in the past five years.’ {DOWNLOAD ARTICLE} OCTOBER 2010 Tough Decisions The common thread behind most bad decisions retailers make {DOWNLOAD ARTICLE} NOVEMBER 2010 Analysis Paralysis Decision-making gets more difficult the longer you’re in business. Here’s how to pull the trigger {DOWNLOAD ARTICLE}

HOME • MAGAZINE • MARKETPLACE • EVENTS • RESOURCES • CONTACT • HELP