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Gerson Rosenbloom is managing director of Wechter Guitars. He's former president of Medley Music and a past NAMM chairman. E-mail him at gersonmusicinc@gmail.com.
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JANUARY 2010
Get on the Training Train
Training without a commitment to excellence is time wasted
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What’s Your Business Worth
‘Have you saved a family from financial ruin because you provided an employee with health insurance?’
{DOWNLOAD ARTICLE}MAY 2010
Your Friend, Social Media
Social media transforms you from the seller into the customer’s personal source for advice
{DOWNLOAD ARTICLE}JUNE 2010
Matriarchs of Music
For all they do behind the scenes, music industry moms deserve some time in the spotlight
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SEPTEMBER 2010
Customers for Life?
‘Seventy-five percent of my top 200 customers hadn’t made a significant purchase in the past five years.’
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OCTOBER 2010
Tough Decisions
The common thread behind most bad decisions retailers make
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NOVEMBER 2010
Analysis Paralysis
Decision-making gets more difficult the longer you’re in business. Here’s how to pull the trigger
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