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Dan Daley is a veteran journalist, author, songwriter and music producer. He covers the business and technology segments of the entertainment industry. His columns and articles address gear and market trends.


JANUARY 2006
Online Customization
Musical instrument suppliers are letting end-users customize their own dream instruments online. Some dealers are thrilled by the idea
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FEBRUARY 2006
In-Store Learning Sessions
Educational clinics create new customers and help promote product, as well as retail business. Partner with suppliers to get in on the action
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MAY 2006
MI Gets Fashion Conscious
Just as guitars are becoming a lifestyle product, so are shirts, jackets and baseball hats bearing MI brand names. In music product stores, they’re solid add-on accessories and marketing tools
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JUNE 2006
Mics Go Downmarket
In a world of entry-level product, major microphone suppliers have succeeded in maintaining brand equity
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JULY 2006
The Stomp of Approval
The star-stamped stomp boxes offer a way to differentiate product in a very crowded market sector
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AUGUST 2006
Plugging into Plug-Ins
Plug-ins are vulnerable to piracy and thin margins. So why do some dealers see opportunity in them?
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SEPTEMBER 2006
Drumming Up Business
Drum circles can drive percussion sales and create community for dealers. The key is understanding their dynamics
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OCTOBER 2006
Still Moving: Multi-Track Hardware
The Pro Tools revolution hasn’t killed the all-in-one digital multitrack recorder. The market’s still strong for a different type of recordist
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NOVEMBER 2006
Working the Repair Business
Gear has gotten more complex and so has running a repair department, especially in combo. Depending on the dealer, repair services can be a profit center or a major pain
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