All County Music's President Fred Schiff, center left, and Alex Schachter's father, Max Schachter, center right, with Alex Tribute Trombone recipients.


All County Music Honors Stoneman Douglas Victim

On May 11, All County Music honored the life of Alex Schachter, a Marjory Stoneman Douglas shooting victim, by presenting $50,000 worth of specially designed Alex Tribute Trombones to 50 band students from 50 different South Florida schools.

Schachter was 14 years old when he was murdered in school. He was a trombone player in the Stoneman Douglas Eagle Regiment Marching Band and got his start in music at neighboring Westglades Middle School.

"After the tragic events at Douglas, the world came to our community's aid to help us rally and begin a healing process that is in its infancy," said Fred Schiff, president of All County Music. "We needed time to develop a response that would be reflective of our core values and respectful to the community we serve."

Through its partnership with Conn-Selmer, All County Music commissioned 50 Alex Tribute Trombones with an exclusive "Alex" logo engraving on the trombone's bell and on the case. The logo, which features a trombone with a heart-shaped bell and the name "Alex" emerging from the instrument, was based on the emblem of the Alex Schachter Scholarship Foundation Fund, an organization that raises money for music education and to help improve school security. The "Alex" on the logo was added by All County Music's graphic designer. This Conn trombone was the same model the Schachter family purchased from All County Music for Alex when he joined the middle school band.

The Schachter family, along with Schiff and John Fulton, national sales manager at Conn-Selmer, were at the ceremony to present these trombones to the students and their parents.

"When the band directors told the families, the parents and the students cried — maybe because they didn't see this coming, or maybe they knew about the situation and were moved by it," Schiff said. "In some instances, band directors told us afterwards that the parents were so grateful because there were some kids who would never be able to afford such a nice instrument. Through these trombones the students now represent Alex's musical voice."

With more than 250 guests in attendance at All County's Tamarac location, Schiff said the community's response to the Tribute Trombone project has been extremely positive.

The project is best summed up by Alex's father, Max Schachter, who said the following in a statement: "Music played a pivotal role in Alex's life as he entered 6th grade at Westglades Middle School. His band experience enabled him to develop self confidence, establish deep personal friendships and taught him the meaning of a solid work ethic. It is our hope that Alex's love for music will spread to the 50 schools and students receiving their Alex Tribute Trombones. Hopefully they will think of Alex when they are playing and know that he is smiling down from heaven as they are surrounded by their friends."