Eastman, Backun Join Forces

Eastman Music Company has entered into a long-term exclusive distribution agreement with Backun Musical Services, manufacturer of clarinets and woodwind accessories, to bring the Backun line of products to Eastman dealers in North America. The Backun line of products joins the Eastman family, which includes Eastman, Wm. S. Haynes Co. and S.E. Shires instruments. The agreement leverages Eastman's strong brand and dealer relationships, while offering dealers access to a premium line of clarinets - from student through professional models.
"Backun clarinets have earned a reputation of being among the finest in the world," said Qian Ni, CEO of Eastman. "We are excited to be able to work with our Eastman, Wm. S. Haynes Co. and S.E. Shires dealers to represent these instruments. We are confident that Eastman dealers and their customers will benefit from the innovations and craftsmanship that Backun is known for."

"In partnering with Eastman, we recognize the enormous potential for Backun in the U.S. market," said Morrie Backun, president of Backun. "Eastman provides exceptional dealer support, with industry-leading financing and terms that will help Backun products reach more dealers and artists. This relationship is a natural fit for both companies."

Effective immediately, the entire Backun product line of clarinets and accessories will be available through Eastman, with the company offering financing, inventory and domestic shipping to qualified dealers from its Pomona, California, headquarters.

eastmanmusiccompany.com; backunmusical.com