Sweetwater Hires Longtime Roland Executive

Sweetwater has hired longtime Roland representative Bob Bailey who will serve as the executive director of Sweetwater's Academy of Music and fill the newly created position of executive director of GearFest.

From 2006-2015, Bailey was the Sweetwater in-house manufacturer's representative for Roland and Boss, a division of Roland. In addition to sales and marketing duties, he created curriculum for all Roland- and Boss-related Sweetwater training programs. In 2015, he accepted the position of director of sales and marketing for Boss.

"As executive director of Sweetwater's Academy of Music and Technology, I will look for unique ways to grow and build on what is already an outstanding operation," Bailey said. "As executive director of Sweetwater's GearFest, I will function as the 'one stop' source for communication with all parties involved and, in particular, help vendors understand how they can benefit even more through their increased attendance and involvement."

Before joining Roland, Bailey worked as the chief engineer and writer for Hamsterball Studios, where he composed, played, sang, and was voice-over talent for TV shows for Discovery Channel and TLC, and for video games, including Railroad Tycoon 3, World Series of Poker, and many others.

"With Bob's depth of experience, as a musician with a considerable resume, as an expert in gear of all kinds, plus his impressive management background, I couldn't imagine anyone being more qualified than Bob to run our burgeoning Academy of Music and our incredible GearFest trade show," said Chuck Surack, founder and president of Sweetwater.