Hal Leonard Distributes ROLI

Hal Leonard has announced a strategic partnership with ROLI, the London-based music creation startup and inventor of Seaboard instruments.

The agreement is ROLI's first direct distribution agreement in the U.S. musical instruments channel. It follows ROLI's strategy of investing in its partner network. The distribution agreement will benefit ROLI's U.S. channel partners, resellers, and customers, as it creates efficiencies and improvements in back-end logistics, merchandising and partner training.

ROLI's products have electrified the market since the 2013 debut of the Seaboard GRAND. The GRAND remodeled the keyboard interface as a soft, pressure-sensitive surface that lets musicians shape sound and make music through touch. In 2015, ROLI followed up with the Seaboard RISE, a MIDI controller that offers a similar touch-sensitive keyboard interface at a more accessible price point.

"Hal Leonard is excited to bring ROLI to our dealer network," said Brad Smith, senior sales and marketing manager for Hal Leonard. "We already distribute a lot of complementary products that make ROLI's products a good fit with our accounts. These instruments are so expressive that it will not only appeal to players who are looking for new sounds but also to musicians who will now create music that they never could create before the Seaboard. It's a very important landmark creation."

"ROLI is delighted to be working directly with Hal Leonard, a company that is the best in its class in delivering products to the broader musical instrument and professional audio community," said Gregg Stein, head of ROLI global sales. "Hal Leonard brings the passion, reach and credibility to accelerate ROLI's rollout across the United States. Together, we will support our retail channel partners with the highest standards and extensive merchandising programs, partner training and value added in-store services."

The distribution agreement will cover all ROLI products, including the Seaboard GRAND Stage, the Seaboard RISE 25 and Seaboard RISE 49.