SEPTEMBER 1 I REVERB I PARTNERSHIP
Reverb.com has announced that it has completed integrations with leading commerce platforms Shopify, BigCommerce and Magento. With this announcement, any dealer whose shop is built upon one of those platforms can sell more effectively on the Reverb.com marketplace.
The integrated website plugins instantly sync dealer inventory to the Reverb.com marketplace so that any changes to product availability, descriptions or prices are reflected immediately, eliminating inventory discrepancies and reaching new customers without any increase in workload.
"Independent musical instrument retailers operate in a very competitive market with low margins," said David Kalt, founder and CEO of Reverb.com. "Reverb.com's low fees and incredible user experience are big advantages for them, and now, with our integrations to leading e-commerce platforms, there's no reason for them not to list everything with us. We want to be the only place anyone would ever want to buy, sell or trade instruments and gear, and this is a big step in that direction."
In addition to helping dealers more effectively manage inventory, the new integrations will also help them leverage Reverb.com's aggressive marketing and advertising efforts, including Google Adwords, Facebook advertisements, direct email campaigns and social media marketing.
"Most small shops rely solely on word of mouth for growth, as they don't have the manpower, expertise or budget for an effective online marketing effort," added Kalt. "By connecting to these big e-commerce platforms, we can more easily feature our dealers' inventory in our ad campaigns. In effect, we become their marketing team."