Schedule of Events
WEDNESDAY, JULY 16
8:30 a.m.–4 p.m.
Retail Boot Camp
Nick Failla, Alan Friedman and Daniel Jobe
Want to get more customers and close more sales? Take control of your inventory once and for all? Run successful promotions that don’t require lots of time and money? If you and your staff want the inside track, then sign up for Retail Boot Camp! The boot camp is for everyone, so bring the whole team. (Lunch is served at noon.)
Insight: Iconic Artists and the Gear That Inspires Them
Country music star Vince Gill and Two Old Hippies’ Tom Bedell with friends
Country music superstar Vince Gill makes an encore appearance at Summer NAMM as he joins co-host Tom Bedell of Two Old Hippies for this session that features some of their all-star musician friends. Hear never before shared stories behind the treasured instruments that brought these musicians’ greatest hits to life. Gill’s band “The Players” will provide the soundtrack to this opening-night party. Free food and beverages will be served.
THURSDAY, JULY 17
NAMM Retail Summit
Joe Lamond, NAMM President and CEO, with guests
We’re living in a world of same-day delivery, instant price shopping and unprecedented customer expectations. Join Joe Lamond as he sits down with retail leaders who are thriving in the new business normal. (Free breakfast is served until 8:30 a.m.)
How I Got 5 Million Views and 13,000 Subscribers on My YouTube Channel
Rocks has reached 5 million views and 13,000 subscribers on his YouTube channel. He’ll share his strategy for using YouTube to promote his business and drive sales.
The Keys to a Powerful Website
Mike Ross of Sweetwater Sound will reveal the company’s best online practices. He will dig into everything from powerful homepage tactics to enhanced product presentations to copyright no-no’s.
10 eBay Strategies That Maximize Your Sales and Profits
Jim DeStafney and Sierra Williams of Blues Angel Music have built a successful eBay business by mastering the “ins and outs” of the online auction site. In this session, DeStafney and Williams will reveal their 10 best ideas for getting more eBay sales and profits.
Simple Ways to Improve Your Cash Flow
Alan Friedman of Friedman, Kannenberg & Co. and Deb Barker of GE Capital offer easy ways to leverage debt for increased profitability and cash flow.
NAMM Import/Export Forum
Music City Center, Room 205
This forum will address updates on current import/export regulations and how they may affect business. Members affected by regulations impacting the shipment of planet or animal products are encouraged to attend.
Google AdWords: The Best Advertising for Your Buck
Nick Failla, marketing guru and president of Collected Concepts, reveals easy-to-follow Google AdWords strategies to get you up and running in no time.
Music Lessons: How I Built a Program With 2,000 Students
Pete Gamber, music lessons guru and Music Inc. columnist, will share a common-sense, proven growth system that you can take home and apply to your lesson program right away.
Community Ukulele Circle
Music City Center, Outside Main Entrance
Kala provides the ukuleles for this lively jam. No experience needed.
Music Lessons: How to Keep Your Best Teachers
Gayle Beacock of Beacock Music shares her secrets for holding on to the talent you have and keeping a steady stream of new, skilled teachers flowing into your program.
New Ways to Market Your Store Online
Peter Dods of Easy Music Center explains how he’s boosted his sales and successfully targeted key customers using online promotions that you can take advantage of in your own music store. Dods will cover everything from the newest social media niche outlets and how to make the most of them to creating an effective Facebook ad.
Top Apps You Can Live By
Join CJ Averwater of Amro Music and NAMM Young Professionals as he looks at 10 apps that you’ll want to know about and use. Find out how to eliminate your pile of receipts, scan documents using your smartphone, and teleconference and videoconference for free. Averwater will give live demos of each app.
Make More Money With Your iPad
Your iPad can be easily turned into a money-making mobile POS machine. Joe Dorsey of Hoggtowne Music will show you how he’s used his iPad at rental nights, band camps and mobile booths to process more than 100 transactions in just over an hour — by himself.
How I Had My Best Sales Month Ever Using Radio
Monster Music’s Brian Reardon will walk you through his radio ad campaign, covering the ad messaging, how he chose the right radio station to partner with.
5 Ways to Turn Your Repair Department Into a Profit Center
Robert Christie of A & G Central Music will explain how to take your repair department from a drain to a profit center.
How to Boost Your Business With Tech Products
Ryan West of West Music and John Mlynczak of PreSonus will explore how music educators are integrating technology in the classroom and successful examples of how West Music has grown its business by offering technology products and services.
FRIDAY, JULY 18
Leadership in the ‘New Normal’
Brian Parsley, business trainer, intelligence strategy expert and entrepreneur
Join Brian Parsley, business trainer, intelligence strategy expert and entrepreneur, and learn what leadership really means in today’s economic climate. Hear what it takes to influence others and guide them to the most effective decisions that benefit everyone in your business. (Free breakfast is served until 8:30 a.m.)
Confessions of a Chain Retailer
Donovan Bankhead of Springfield Music doubled his company’s size in the past year, acquiring two retailers and growing from two to four stores. Listen in as he shares what he’s learned along the way.
Streetwise Sales Secrets
Brian Parsley is back and this time he is giving listeners a chance to build their skills and learn from the experts — hawkers on the streets of South Africa. These masters sell everything from Super Glue to jewelry, despite getting rejected hundreds of times. Parsley lived alongside them and studied their techniques for closing deals. Learn their secrets on attitude, discipline and willingness to work with the next customer.
How to Compete With the Internet Giants (Double Session)
Bob Popyk moderates a panel made up of Larry Garris of Corner Music, Jerry Sims of Sims Music and Michael Newell of Newell’s Music. This hard-hitting discussion includes proven ideas to get customers into your store rather than lose business to e-commerce giants.
Merchandising Tips to Make, Not Break, Your Sales
Tracy Leenman of Musical Innovations shares quick and easy merchandising ideas to make your store more shopper-friendly and designed to yield the most sales per transaction.
Music Lessons: Your Biggest Questions Answered
Danny Rocks is back, this time with Gayle Beacock of Beacock Music and Menzie Pittman of Contemporary Music Center. Join them as they address questions they’re privately asked by their peers. You’ll receive tips on student retention, handling makeup lessons and more.
Make More Money With Rentals
Alan Friedman and Daniel Jobe are back and highlighting the benefits of a well-run rental program, along with the costs and dangers of a misguided program. Discover new ways to make rentals more profitable and ensure that you’re using the right accounting and tax methods.
Yelp Help: Make Online Reviews Work for You
If negative online reviews are giving you a headache, join Robin Sassi, president and CEO of San Diego Music Studio and attorney at law. You’ll walk away from this session with a strategy to promote the positive feedback, combat the negative and create an online following through word-of-mouth.
How I’ve Kept My Lesson Program Alive and Thriving
Tired of student turnover? Summer months killing your lesson numbers? Retail sales slow? Find out how Billy Cuthrell of Progressive Music Center reversed these trends with his re-invented lesson program. Based on the cellphone store model, his program has significantly boosted student retention and helped move inventory by getting students into an affordable instrument. Learn how you can do this and more with an instrument/lesson package program.
Simple Ways to Get Found on Google
Gabriel O’Brien of Larry’s Music Center reveals easy ways to boost your Google ranking for better search results. He’ll cover everything from managing your Google Places listing to optimizing your website using keywords.
Our Most Unique and Profitable Source of New Students
Menzie Pittman of Contemporary Music Center discusses how his intimate performance venue, @4410, has become Contemporary Music Center’s best source for new students and business.
5 Successful Facebook Promotions
Join social commerce expert Rick Camino as he shares five successful Facebook promotions that will help turn “likes” into music retail sales.
NAMM YP Event
Music City Center, Room 207B
Listen to a keynote speech by Chris Martin of Martin Guitars, who will discuss his company’s legacy and his experience in the industry. Stay for a group roundtable discussion and happy hour beginning at 5 p.m.
Back-to-School Promotions to Start the Fall Off Strong
Lauren Haas Amanfoh of Royalton Music Center presents her three most successful back-to-school-promotions. She’ll outline her best ideas to increase retail sales, boost lesson sign-ups and improve rental numbers for the fall.
Top 100 Dealer Awards
Support your peers, enjoy live music and pick up some powerful business-boosting ideas during this annual awards ceremony. NAMM will name its “Dealer of the Year” as well as other titles, including “Best Merchandising Display” and “Best Emerging Dealer.”
SATURDAY, JULY 19
Best in Show
Frank Alkyer, publisher of Music Inc. and UpBeat Daily magazines, with panel
Join Frank Alkyer, publisher of Music Inc. and UpBeat Daily magazines, and a panel of music retail experts as they reveal the best and brightest products and services at the show. Find out about the gear that’s sure to be a big deal this holiday season and check it out before you leave the show. (Free breakfast is served until 8:30 a.m.)
More Than 1 Million Facebook Fans: How to Grow Your Social Media Presence
Find out how Online Editor Damian Fanelli increased Guitar World’s fan base from 50,000 to more than 1.2 million Facebook fans. In this one-on-one interview with Mad Sun Marketing’s Laura Whitmore, Fanelli will share practical tips and insights to help you increase your fan base.
Google Tools to Manage Your Business and Life
Donovan Bankhead of Springfield Music has successfully used Google Tools to stay ahead of the curve. Come hear how tools, such as Gmail, Google Calendar and Google Drive, can change your day-to-day experience — and impact your bottom line.
5 Ways to Increase Your Lesson Sign-ups Starting Monday
Pete Gamber is back and this time he will show attendees five simple ways to boost sign-ups starting next Monday. Best of all, they’re low-cost and easy to put into action.
10 Tips for Effective Emails That Get Opened!
Mike Guillot of Mississippi Music offers 10 simple tips for effective email communications. He’ll give you guidelines to get your emails opened, read and remembered.
How to Build the Ultimate Pedalboard (Double Session)
Paul Riario of Guitar World takes you through pedalboard essentials and shares his insights into unique and effective pedals.
10 Keys to Marketing Success for Musicians
Laura Whitmore of Mad Sun Marketing presents a practical, tips-based workshop on the 10 most essential marketing elements that every musician should use to promote themselves, their music and their products.
How to Get an Endorsement Deal
Jen Lowe of Boom Boom Percussion walks you through what manufacturers look for in artists.
Hit Songwriting: Secrets of the Pros
Join Thornton Cline and a panel of fellow hit songwriters for an up-close look at the craft, art and business of songwriting.