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The showroom in Palm Desert, Calif.

March 11 | Guitar Center | Opening
GC Opens Three Locations

Guitar Center recently opened the doors to store number 256 in Cheektowaga, N.Y., 257 in Lafayette, La., and 258 in Palm Desert, Calif. All three new locations include GC Studios which offer lessons and GC Garage, an on-site repair service.

In addition to its new locations, last month the company announced a new marketing campaign centered around the slogan, "All we sell is the greatest feeling on earth." The campaign features DJ, producer and drummer Questlove. Additional artists taking part in the campaign will be announced throughout the year.