JULY 3 I SUMMER NAMM I BY KATIE KAILUS
Summer NAMM, to be held July 11–13 in Nashville, Tenn., at the new Music City Center, is offering attendees some new opportunities to both network and enjoy live music.
The home of this year’s show will be the recently completed Music City Center, which is located in the heart of downtown Nashville. The building features solar panels and a green-landscaped roof.
“The brand new Music City Center is beautiful and will make our members feel warmly welcomed when they arrive in Nashville,” said Joe Lamond, CEO and president of NAMM. “The trade show floor is open and easy to navigate and the ballrooms will bring all our educational and networking events to a whole new level of professionalism.”
Along with the new venue, Summer NAMM has added new opportunities for retailers to network.
On Wednesday night before the show starts, NAMM will host the Grand Opening Party featuring a “Nashville Tribute to Jimi Hendrix” with the Billy Cox Band of Gypsys Experience and Guests, as well as an appearance by Hendrix’s sister, Janie Hendrix. Also on Wednesday, NAMM and the Independent Music Store Owners (iMSO) will hold an intensive sales and marketing session led by retail expert Bob Negen who will focus on the “Foot Traffic Formula” to help build your customer base.
On Thursday, NAMM will present “Insight: Hard-Earned Wisdom from Industry Icons,” moderated by country music legend Vince Gill and Two Old Hippies’ founder Tom Bedell.
Special events aside, Lamond said this year’s NAMM U sessions cover a wide range of topics for all store personnel.
“The focus will be on proven ideas to prepare for a successful third and fourth quarter,” he said.
Sessions Lamond recommended include “10 Financial Rules Every Retailer Should Follow” by Music Inc. columnist Alan Friedman and his associate Daniel Jobe. The two financial experts will reveal 10 music retail financial musts for improving a store’s profitability and cash flow. Another highlight mentioned was “10 Cheap and Easy Ways to Better Your Business Now,” which will discuss ten ideas for boosting the bottom line and market share by Instrumental Music Center’s Leslie Faltin.
Overall, Lamond said attending Summer NAMM is beneficial for all types of retailers.
“This isn’t about whether you’re a school dealer, combo dealer or keyboard dealer — making the trip is about becoming a better dealer, period,” Lamond said. “The way people shop and buy has changed, and the reality is that some [retailers] are getting it right and others are losing out. Those who are winning will be in Nashville to ensure they stay up with the rapid pace of continued change.” MI