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Hoshino USA Names Hayashi President

Shogo Hayashi was recently named president of Hoshino USA. He succeeds Bill Reim who will now serve as company CEO.

Hayashi started his career with Hoshino Japan as a sales representative in the Tokyo metro area. In 2002, Hayashi was named electric guitar and bass guitar product manager of Hoshino USA. Later, he was promoted to Ibanez merchandising manager and Ibanez division manager, overseeing the subsidiary’s product planning and merchandising programs. In 2008, Hayashi became vice president of Hoshino USA, overseeing all Hoshino USA products. Hayashi’s service with Hoshino USA has been marked by a number of product successes including the introduction of the Artcore line of guitars.

"For many at Hoshino, including myself, we regard the United States as a home away from home," Hayashi said. "I consider it a privilege to be able to serve both Hoshino USA and the many American musicians who have become fans of our products."

New CEO Bill Reim was appointed the company’s president in 2002. He guided his management team through installment of computerized systems and streamlining of warehouse workflow and space.

"We’ve entered an age of alluring new sales channels that, in the end, may only commodify our industry’s products," Reim said. "Capable music dealers, whether brick-and-mortar or online, are the only antidote to what could easily become a race to the bottom. I know Shogo sees our dealer network as crucial to our mission as well."