FEB. 14 I NAMM I SHOWS
NAMM Show Sees
From Jan. 24–27, the MI industry descended upon Anaheim, Calif., for the annual meeting of the musical minds. This year's NAMM Show saw 93,908 total registrants, a 2 percent decrease from 2012. The registrants came from 94 different countries, and the show saw 289 new exhibitors.
"We're in the midst of rapid change," said Joe Lamond, president and CEO of NAMM. "Those who came to the show, met with their vendors, attended NAMM University sessions, hung out with their peers — those will be the ones more likely to succeed than the ones who stayed at home."
NAMM made an effort to increase buyer (blue) badges and decrease guest (yellow) badges to create the most business-friendly event in years. And it worked. While there was a slight decrease in attendance over last year, exhibitors reported strong crowds at their booths that weren't only shopping, but buying.
"I have been coming to NAMM for Alfred for over 10 years, and no hyperbole, this was our best year,” said Antonio Ferranti, head of sales for Alfred Music Publishing. “We were slammed wall-to-wall with dealers. When dealers came in we did iPad ordering and our reps had iPad apps with scanners so they could quickly take their order. All the iPads were signed out and overflowing because we couldn’t keep up with all the orders going on. It looks like dealers are back and ready to buy. Last year was a lot different. This year was so positive. It was a great show.”