DEC. 20 I FENDER I LOCATION
Fender Opens Custom Shop in Mexico
Fender celebrated the grand opening of its first Custom Shop showroom in Latin America on Dec. 4 in Mexico City.
The showroom, independently owned and operated by local music store Holocausto Music, is located on the rooftop of the store’s building and overlooks Mexico City.
"Opening a showroom in Mexico City is a step closer to our goal of having the finest instruments available to international consumers and artists," said Fender Custom Shop Director of Marketing Mike Eldred. "It joins four other Fender Custom Shop Showrooms in the world, including Germany, Italy, Tokyo and Korea."
Singer-songwriter Mijares, pop-punk band Allison, and members of rock band Moderatto, Fobia and Caifanes made appearances at the grand opening.
The Mexico City Custom Shop showroom is open by appointment only.