SCHEDULE OF EVENTS

Unless otherwise noted, scheduled events can be found at the NAMM Idea Center, Booth #837

THURSDAY, JULY 12

BREAKFAST SESSION
8 a.m.
NAMM Retail Summit
Joe Lamond, NAMM President and CEO, With Chip Averwater, Chairman of Amro Music and Author of Retail Truths
Renaissance Nashville, Grand Ballroom
Industry veteran Chip Averwater breaks down his book, Retail Truths: The Unconventional Wisdom Of Retailing, with NAMM President and CEO Joe Lamond. Averwater shares his street-smart retailing insights and business-savvy tips from years of experience in the retail trenches. (Free breakfast will be served until 8:30 a.m.)

10:30 a.m.
Poor Cash Flow is Not the Problem!
Daniel Jobe of Friedman, Kannenberg & Co. and Joel Menchey of Menchey Music look at five immediate and dramatic ways to increase cash flow and bolster profitability.

11 a.m.
What Do You Mean You're Going to Look Around?!!?
Bob Popyk, founder of Bentley-Hall, offers ideas for selling to the toughest customers.

11:30 a.m.
Five Easy Fixes for ZMOT
Billy Cuthrell, Music Inc. columnist and owner of Progressive Music Center, explains what to do if there's a disconnect between customers and your store. He breaks down your zero moment of truth (ZMOT), where it fits in your plan of action and how to make it work for your business.

Noon
From Hire to Fire — Keys to Creating a Dream Team
Peter Dods of Easy Music Center shares his plan for creating a top-notch team of employees. He covers what to do with a new hire, from presenting the program to implementing it. He will walk you through the review process (ongoing and probationary) and show how to apply those reviews to promotion and firing processes.

12:30 p.m.
How to Structure Your Business for Success
Donovan Bankhead of Springfield Music walks you through a plan to structure and delegate your business for peace of mind and success. Bankhead also explains how to use this philosophy to create structure in your business, while keeping your employees thinking on their feet.

1 p.m.
Locally Grown: Community Ties That Grow Your Business
Liane Rockley of Rockley Music Center takes her 15 years of experience with the Music Teachers National Association (MTNA) and presents ideas for getting involved with teacher organizations and marketing your store and products.

1:30 p.m.
Beware of How You "Treat" Your Music Teachers
Alan Friedman and Daniel Jobe of Friedman, Kannenberg & Co. discuss the do's and don'ts of how to classify your music teachers (i.e., independent contractors versus employees).

2 p.m.
Getting Your Employees to Rock for Applause!
Colleen Billings of Billings Piano Gallery teaches how to keep your rock star employees happy and attract the best new employees through relationship building, leadership and leveraging intrinsic rewards.

2:30 p.m.
20 Tips for Riding the Economic Waves: Unique Places You Can Cut Costs
Tracy Leenman of Musical Innovations offers quick, easy tips for cutting expenses, along with ideas that will take some rethinking of your business practices. Also learn how to form an austerity mindset that can increase your profitability, regardless of what the economic indicators say, and maintain the mindset during an economic upswing.

3 p.m.
Increase Your Music Lesson Sign-ups Now!
Pete Gamber, Music Inc. columnist and educational sales representative for Music & Arts, shows how to use today's technology, along with a host of old-school techniques that work, to get a massive boost in your music lesson sign-ups.

3:30 p.m.
Do Your Customers Trust You Enough to Buy?
Jen Lowe of BoomBoom Percussion and Tony Caporale of TwinBear Management offer tips for using tools, such as social media, to develop a loyal connection with current and potential customers. Also learn how generosity and transparency can be the greatest means of ROI for your store.

4 p.m.
How to Evaluate the Pros and Cons of Social Media Sites for Your Business
Join Danny Rocks of The Company Rocks as he gives a clean, clear table outlining the pros versus the cons of the most popular social media sites, including Facebook, Twitter, Pinterest, MySpace and LinkedIn.

4:30 p.m.
Snares, Sticks and Sales— Drum Up New Customers
Billy Cuthrell of Progressive Music Center and Chris White of White House of Music moderate a panel that discusses free, easy ways to grow your drum and percussion business.

6–8:30 p.m.
"Best of Nashville" Music Event
Renaissance Nashville, Grand Ballroom
The Nashville Musicians Association and NAMM present a live music event featuring The Duffy Jackson Big Band, Three Ring Circle, 18 South, The Charles Walker Quartet and more.

FRIDAY, JULY 13

BREAKFAST SESSION
8 a.m.
Becoming a Category of One: How Extraordinary Companies Create and Sustain Success
Joe Calloway, Author and Performance Expert
Renaissance Nashville, Grand Ballroom
Joe Calloway shares ideas from his book, Becoming A Category Of One, and engages you in a conversation about the attitudes and actions that people in top-performing brands bring to the marketplace every day. Calloway also discusses being the best at what your customers value most. (Free breakfast will be served until 8:30 a.m.)

10:30 a.m.
You're on Facebook ... Now What?
Grant Billings of Billings Piano Gallery discusses the most common Facebook faux pas and how to get your business' Facebook presence in line with your marketing strategy.

11 a.m.
How to Promote Your Business on $5 a Day
Bob Popyk demonstrates that you don't need a huge budget if you're a small store and presents steps you can take every day to bring people in.

DOUBLE SESSION
11:30 a.m.
A Picture is Worth a Thousand Words — Video is Priceless!
Billy Cuthrell of Progressive Music Center demonstrates why now is the time to start harnessing the power of video. The interactive session includes a live webinar with Progressive Music Center staff, so participants can see exactly how it's done and learn how to get set up for creating videos.

12:30 p.m.
Everything I Learned, I Learned From My Fellow Retailers!
Danny Rocks hosts a panel of retailers, including Gayle Beacock of Beacock Music and Lori Supinie of Senseney Music, who share the best ideas they've picked up from their fellow dealers.

DOUBLE SESSION
1 p.m.
How the Best Stores Attract Customers: The Art of Enchantment!
Gayle Beacock of Beacock Music demonstrates how to train staff, so they will consistently enchant your customers.

2 p.m.
How to Fine Tune Your Lesson Program
Myrna Sislen of Middle C Music is celebrating her 10th anniversary in business. During this session, she shares her best practices in building and running a profitable lesson program.

DOUBLE SESSION
2:30 p.m.
Top 10 Smart Things to Do in 2012
Alan Friedman and Daniel Jobe explain how financial distress can be prevented with a little foresight and planning.

DOUBLE SESSION
3:30 p.m.
How to Implement Your Social Media Strategy
Danny Rocks shares the best tips for using social media to attract more customers to your website and store.

4:30 p.m.
Making Your Store the Hub for Music Education Advocacy in Your Community
Mary Luehrsen, director of public affairs and government relations at NAMM, moderates a panel discussion of music retailers, who discuss how their commitment to music education locally and participating in The Support Music Coalition has become a valuable asset.

6:45 p.m.
NAMM's Top 100 Dealers Awards
Renaissance Nashville, Grand Ballroom
NAMM honors 100 of the industry's most innovative music retailers with awards in several categories, including "Best Curb Appeal," "Best Website" and "Dealer of the Year."

8:30–11:30 p.m.
Muriel Anderson's All Star Guitar Night
Renaissance Nashville, Grand Ballroom
Presented by Yamaha Guitars and benefitting the nonprofit organization Little Kids Rock, this event features acoustic and electric artists. Tickets are available at Yamaha's booth or at the door for $20.

SATURDAY, JULY 14

BREAKFAST SESSION
8 a.m.
Best in Show
Frank Alkyer, Publisher of Music Inc., With Panel
Renaissance Nashville, Grand Ballroom
Music Inc.'s Frank Alkyer hosts a panel of retailers and buyers who present their findings after having combed the show floor in search of the best products, ideas and trends at Summer NAMM. Categories include "Best Add-on," "Gotta Stock It," "Companies to Watch" and "Best in Show." (Free breakfast will be served until 8:30 a.m.)

10:30 a.m.
Haiti 10: Faith, Love and Music
Pete Johnston, video director for NAMM, presents an insider's look at the making of indie film "Haiti 10."

11 a.m.
Sticks 'n' Skins — The Sessions
A music industry panel addresses everything from contract negotiations, entertainment law, marketing, self-promotion, image maintenance and fundamental techniques.

2 p.m.
The Psychology of Producing Hit Songs
Record producer Joe Solo leads a master class on the human elements of songwriting and music production.