JAN. 4 I WHITE HOUSE OF MUSIC I VENTURES
White House Goes Boutique
White House of Music recently took its stringed instrument business to the next level with White House String Shoppe. Located within the dealership's Waukesha, Wis., headquarters, the newly designed string boutique offers educators and musicians expert service and a deep selection of orchestral instruments, accessories and sheet music.
The company hosted an open house for White House String Shoppe on Nov. 14, 2011.
"White House of Music's five locations will continue to offer educators, students and hobbyists the full inventory of products and outstanding services we always have, but the White House String Shoppe allows us to provide our string customers the specific services and products they deserve in a unique, focused way," said Chris White, company president and CEO.
"White House String Shoppe boasts such aesthetic touches as hardwood floors, track lighting and a wooden table. According to White, the room was designed to feel like "an inviting, comfortable, welcoming room in your house. Unhurried and quiet. An oasis for string players to audition instruments for themselves and students."