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Hello Music Goes Vintage

Hello Music has expanded into used gear.

On Nov. 23, 2011, the Los Angeles-based e-tailer debuted Hello Music Vintage, adding rare and one-of-a-kind vintage offerings to its selection. The new venture is a partnership with retailers Norman's Rare Guitars of Los Angeles and Chelsea Guitars of New York. According to a statement from Hello Music, the company plans to add new vintage retail partners biweekly.

"Our goal is to improve the lives of musicians," said Rick Camino, CEO of Hello Music. "With Hello Music Vintage, our members now have access to the finest vintage guitars, amps and more from some of the most highly regarded stores across the nation. The launch of our Hello Music Vintage further establishes Hello
Music as the go-to place to connect musicians with previously out-of-reach opportunities, while simultaneously elevating business for our esteemed vintage retail partners."

"We're now able to bring these items directly to the large Hello Music community while strengthening our customer and fan base," said Norman Harris, owner of Norman's Rare Guitars. "It's something that is mutually beneficial, and we're honored to be a part of the Hello Music family."

Hello Music makes users opt-in to shop its website and receive its daily deal e-mails. The company currently has 110,000 members.