Inside Jordan Kitt's remodeled Steinway Piano Galleries in Atlanta
NOV. 8 I JORDAN KITT'S MUSIC I VENUES
Kitt's Dolls Up
In September, Jordan Kitt's Music completed the remodeling of its Atlanta store, Steinway Piano Galleries. Located north of the company's other Atlanta-area store in Alpharetta, Ga., this 4,000-square-foot location had fallen into disrepair under Jordan Kitt's previous owner, according to Chris Syllaba, the company's new president and CEO.
The project, which Syllaba said took approximately two months, included a complete gutting of the store's inside. The company added new carpeting and laminate flooring, as well as a new color scheme to match the Alpharetta location. Syllaba noted that the remodeled store achieved the biggest "wow" factor by raising the ceiling 2 feet, adding brighter lighting and fixing up the exterior — a move that included repainting the outside and adding a new entrance and landscaping. The store is managed by Kitt's veteran Tony Martinez.
"We used a local contractor that one of our salespeople had experience with in the past when he was rehabbing homes as a profession, so it was done at an extremely reasonable cost but really made a difference," Syllaba said.
Kitt's also added a Roland Foresta display area to the store. Now, all four of Kitt's stores feature the display. "It creates a focal point in the store for the customers and salespeople," Syllaba said.
"The store and better lighting inside now makes the store more inviting, makes the pianos look more appealing to the customers and allows us to better merchandise the space."