AUG. 15 I THEODORE PRESSER I TECHNOLOGY
Presser Incorporates QR Codes
Theodore Presser is now incorporating QR codes into its publications. With the addition of QR codes to the covers of its new titles, the publisher aims to help customers easily learn more about its composers.
Users scan the code with their smartphones and can view a website detailing the composer's life and work in their phone's mobile browser. The first titles to receive their own QR codes are Adolphus Hailstork's A Good-Night For Mixed Chorus and the study score for Behzad Ranjbaran's Concerto For Violin.