JUNE 8 I PEAVEY I MANAGEMENT
Peavey Audio Brands Refocus
Peavey has unveiled the new focus of its commercial audio division to better manage and support its MediaMatrix, Crest Audio and Architectural Acoustics brands.
By restructuring the sales and support teams in Europe, Middle East and Africa (EMEA) for this new division, Peavey plans to create an integrated group with its own dedicated support staff and development goals.
The company has also implemented a new management structure for the audio division. It will be headed by Kevin Ivey in his new role as the commercial audio general manager and based out of Peavey’s headquarters in Meridian, Miss. Clive Roberts will act as managing director of Peavey Europe in Corby, England.
The new organization was presented to EMEA distributors at a two-day distributor meeting, which was recently held in Italy.
“The distributors’ meeting was a great opportunity to spend one-on-one time with our team that faces the customers, and they all demonstrated real excitement and commitment to our new direction,” Ivey said.