MAY 5 I HOHNER, LANEY I DISTRIBUTION
Hohner, Laney Part Ways
On May 31, Hohner will end its five-year distribution agreement with Laney Amplification, a U.K.-based company.
“We wish Laney well,” said Drew Lewis, product manager for Hohner Guitars. “They make wonderful equipment for the gigging musician, however, our strategy has changed from operating as a general distributor to being a manufacturer of captive brands.”
During the past three years, Hohner has shed several product lines in an effort to focus its energies on its own branded products. “With this change of focus, we now have more resources to spend on creating exciting new products and continuing with our highly successful retail P.O.P. programs,” said Scott Emmerman, Hohner’s director of sales and marketing.
At press time, Laney had not released plans for future distribution in the United States. All warranty repairs after May 31 revert to Laney’s network of authorized service centers.