APRIL 13 I AVID I ACQUISITION
Avid Buys Euphonix
Avid has acquired Mountain View, Calif.-based Euphonix. The transaction is expected to close at the end of April. Avid will continue to support and sell both Euphonix control surfaces and Avid’s existing Icon solution.
Avid also plans to further develop an open standard protocol to expand the compatibility between Euphonix control surfaces and a range of Avid and third-party audio and video applications, including Media Composer and Pro Tools. For existing Euphonix customers, Avid will continue to support EuCon, the Euphonix high-speed Ethernet protocol that enables its control surfaces to interface with third-party software.
“This acquisition greatly expands our portfolio to offer customers a complementary set of workflow solutions from independent producers creating music in their home studios to broadcasters preparing segments for national broadcast,” said Gary Greenfield, chairman and CEO of Avid. “We remain committed to driving interoperability and modularity across a vast ecosystem of Avid and third-party creative hardware and software solutions. And as audio and video workflows continue to converge, we are now well-positioned to deliver control surfaces that work across both audio and video applications, making the content creation process more cost effective and efficient for our customers.” MI