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Parrish Opens Folk Shop

Viroqua, Wis.-based Parrish Music recently upgraded from a music lessons center with by-appointment-only retail to a full-scale folk instrument dealership. Owned by Ted and Catherine Parrish, the shop opened for business on Nov. 25, 2009.

The new location features acoustic and electric guitars, banjos, mandolins, ukuleles, violins, violas, cellos, flutes, drums and accessories. Parrish Music also carries less-common instruments, such as dulcimers, harps, tanpuras, djembes, octave mandolins, exotic percussion, and stringed and wind instruments from around the world. Additionally, the company offers instrument rentals and music lessons.

Ted previously served as the director of retail operations at the Old Town School of Folk Music in Chicago and has taught guitar for 20 years. Catherine has taught vocal, flute, guitar, dance and movement for more than 20 years.

“People often hear about or read about unusual instruments,” Catherine said. “Here, they can actually try those instruments for themselves. We have a great studio space for lessons and have room to create a recital/small performance space, as well.”

“I have focused on finding those lines of instruments that offer the best value for the money,” Ted said. “It has to be a quality instrument that I would play myself, and it has to be affordable. So, you won’t find any $2,000 boutique guitars here, but you will find very good instruments for less than $400, for example.” MI