NOV. 17 I GUITAR CENTER I CHARITY
GC Continues Food Drive
Guitar Center has added a two-week extension to its first nationwide food drive, which was originally scheduled to run from Nov. 1–15. All 214 GC locations will now accept non-perishable items through Nov. 28.
The food drive will benefit 216 food banks across the United States. Any customer who donates a non-perishable item will receive a coupon for 10 percent off his or her next Guitar Center purchase.
“We’re launching this campaign on a national level to make a measurable difference on a local level,” said Gene Joly, executive vice president of Guitar Center. “It is incredibly important for us to truly make an impact, especially around the holidays.”
The food drive is at the center of a multitiered marketing campaign, which includes in-store signage, online promotions and advertisement in the Guitar Center Buyer’s Guide.