JULY 6 I SONARE WINDS I DISTRIBUTION
Sonaré Winds to End Schreiber & Keilwerth Deal
The Sonaré Winds division of Verne Q. Powell Flutes will be terminating its agreement with Schreiber & Keilwerth to distribute Keilwerth saxophones and York brass band instruments in North America.
“We are proud to distribute such high-quality instruments,” said Powell President Steven Wasser. “However, the pricing on Keilwerth and York instruments does not allow enough room for an effective marketing program, so we reluctantly initiated a request to Schreiber to terminate our agreement. They agreed to our request and we will be terminating the distribution agreement, effective Sept. 30. In the interim, we are continuing to market and support the product lines.”
“We are confident that it will allow us to dedicate more time to developing new products in the Sonaré family," said Maryann Zschau, Sonaré Winds’ director of sales and marketing
At press time, Schreiber has not made a determination as to whether it will sell directly to consumers or select an alternative distributor for this market.