Gibson Guitar has debuted Gibson Island on secondlife.com. Gibson is the first major music manufacturer to establish an official island in Second Life, a popular online virtual world.

Second Life residents will have the opportunity to own their dream guitars and have exclusive opportunities to pick up Gibson gear, apparel and accessories virtually.

The island’s features include:

• Gibson Forest: Walk the path, and learn about the woods that make the Gibson guitars.

• Gibson Theatre: View exclusive Gibson movies 24/7 with soft drinks and popcorn.

• Gibson Radio: The launch of the new Second Life radio station will play music from Gibson artists and include live interviews and radio broadcasts.

• Gibson Rock and Roll Stage: Full-sized concert stage for musical performances.

• Gibson Custom Guitar Shop: Meet Gibson’s official virtual luthier, Myriam Beck.

• The Gibson Amplifier Building: In honor of Gibson amps, virtual Gibson amp models will be available here.

secondlife.com