FEB. 1 | PEARL | APPOINTMENT
West to Lead Pearl
Pearl promoted Terry West to president and CEO on Feb. 1. West joined the company in 1987 as an art director. During his tenure with Pearl, West managed several different aspects of the company, most recently serving as chief operating officer. West is largely responsible for the current direction and image of the company.
“Terry brings great insight and capabilities to his new position, having served Pearl in a variety of capacities for over 20 years,” said Tak Isomi, vice president of Pearl Musical Instruments Worldwide. “In his many roles, Terry has demonstrated the ability to manage programs and effectively implement change in addition to providing industry expertise and oversight. I believe this new assignment broadens this highly respected leader, and I have absolute confidence that under his leadership Pearl Drums, Adams Musical Instruments and Pearl Flutes will continue its success.”