DEC. 17 I D’ADDARIO I ACQUISITION
D’Addario Picks Up PureSound
D’Addario has acquired PureSound Percussion, effective Nov. 26. The move was announced in tandem with PureSound’s 10th anniversary.
“I see the purchase of PureSound as a natural outgrowth of our activities,” said Jim D’Addario, chairman and CEO of D’Addario. “D’Addario is viewed as the world’s authority on alloys and wires for stringed instruments, while for 10 years PureSound has demonstrated consistent growth through a history of solid research and unique products. PureSound’s strong presence among American and international dealers and distributors has made the brand synonymous with aftermarket snares. We expect rapid growth and international expansion from PureSound through D’Addario’s extensive distribution channels.”
PureSound manufactures snare strands in a variety of configurations and catalogs a series of tailor-made snare wires for vintage drums. PureSound’s founder Yoav Debasc’s will stay on with D’Addario to work on PureSound’s manufacturing operations.
“I would like to thank the drummers and dealers who have supported us for this exciting decade,” DeBasc said. “I can think of no better home for PureSound than D’Addario & Co. Their market position and metallurgical savvy is unparalleled. And their reputation for relentlessly pursuing new pathways means that PureSound is poised for an exciting future.”